You have written a book. You have put decent money in cover design and editing. Took the pain of learning self-publishing and finally publish your book baby. Is that enough? Have you done enough work to get your book discovered by the readers? With thousands of books getting self-published every day, your book would just be a tiny needle in a haystack if you don’t put the effort in reaching out to your readers.
And how do you reach to your readers? This was the question that often bugged me when I struggled to get even a single sale for my book. Where should I go? What do I do? How do I know where my ideal readers hang out? and how the hell I know who exactly my readers are?
Over the period of time, as I worked and reworked on my website and blog and social media, I realized that it’s not that difficult to reach out to your readers. Yet there are a couple of tried and tested techniques, the first I would like to discuss is the importance of having a website and a blog or in other words having an author’s platform.
Now, what is the author’s platform?
Author platform is an informational headquarter where you showcase your work—Your social media business profiles, Your Amazon author central, Your youtube channel and Your own website.
A simple social media presence is just not enough to get you sales and trustworthy followers. You need something more. An extra edge and that is your own website and a blog.
Creating a website and managing a blog is not rocket science. With genuine effort, time, and patience, you can have an awesome looking website that can lure your readers in. They would love hanging out on your website, browsing and reading your content. This is the first step in building a reader-writer bond. The first step to let your readers know about you, like your stuff, and trust you as an authority of your niche.
How to Get a Website Done? Don’t ignore the basics.
Websites have been known to be powerful marketing tools. In the last few years, websites have evolved at an immense speed to transform into customer acquisition, retention, and content marketing tools. This is a necessary requirement to establish credibility about your writing business and helping it grow. Establishing authenticity and credibility requires a professional image portrayal of your writing business online. This is to convey to the world that you are “in” to your business and not an amateur entrant in the field. No matter, if you are a budding writer or a bestseller, having a professional looking website is the key to promote your writing business, reach your potential readers, and grow your readers’ base.
How to Sell Your Book? The Need for a Professional Looking Website
- To reach the wider audience
- To gain credibility about your genre or niche
- To keep your readers informed (about new releases, giveaways, freebies)
- To allow round the clock access of your content globally (if you have a website even a facebook or twitter ban doesn’t matter.)
- To help you save time and money
I wanted to address the most basic and fundamental aspects of the website. We, today, have so many choices and ways to do things that we have almost lost why we started on this. Let’s jump in straight on what you should have instead of wasting time on the current state.
Top 5 basic things to consider for your own website
- CMS based dynamic website
- Great and unique content
- Send a clear message
- Clean and working navigation/menu
- Big call to action button
CMS Based Dynamic Website
The search engine landscape has changed dramatically and so has the SEO game. The days of “keyword stuffing” and “keyword in your domain name” have really gone. Fresh and relevant content is in demand and will always be from now on. You need fresh and unique content on your website all the time updated consistently. This can’t be achieved without utilizing a Content Management System (CMS).
The CMS system, like WordPress, is so strong that it allows customization, improvement, and incorporation of features like shopping carts, online payments, to name a few, in a jiffy. But wait, this can’t be true for all CMS platforms. Make an informed choice and choose a CMS that suits your requirements and needs best.
Fresh and Unique Content
People search for products and services using various search engines. To get your website indexed and achieve great rankings in top class search engines, it should have quality original content. Updating the website with fresh and relevant content ensures faster indexing of the website and longer presence in higher search results.
Send a Clear Message
It is very important that your website conveys a simple and straightforward message about your books to the visitors. Give your readers valid reasons to visit your site again and again, read your content, check out your books, wait for your upcoming releases, and finally hitting that Buy button.
Clean and Working Navigation/Menu
Keep the theme and layout of your website simple. The home page should have buttons for various pages with clickable logo and home page button on each page. It is better if you have a sitemap button on the homepage that lets visitors see the bird’s eye view of your website.
Prominent and clear Call to Action
Last but not the least, an evident and effective call to action is a prerequisite of an authoritative professional website. The main purpose of this button is to ask the visitor to do something, it can be anything from buying your book to downloading a freebie (the simplest way of creating a mailing list). Call to action button should be designed with relevance to the content and some sort of understanding that makes it useful for the visitors.
These 5 top tips form the basis of designing any professional-looking authority website for authors. So what are you waiting for? Get your website done and claim authority in your niche. If you want to know more and learn the basics of designing and creating your own website, do check out my latest release – How to Write a Book – A 12-week Book writing, publishing, and marketing challenges. This guidebook deals with the detailed aspect of creating your author’s platform, reaching out to your readers, and using your website as a sales magnet to draw your potential readers in.